If you're new here, you may want to subscribe to my RSS feed. This blog is for anyone interested and engaged in top-level web marketing. Its NOT a make money online quick blog. Its NOT a get tips on top-rankings and seo stuff blog. Infact it will be a nojoy blog for anyone looking for a quick read and short-cut for gaining knowledge. And I DONOT plan to earn any money from this blog. I am doing just for the love of it. The den is for strategies to turbo-charge your business using the web marketing anthems. Its for a wider screen ideology.Long term success. Innovation with marketing. Vision and all such posh words! You got the idea. Thanks for visiting!

Liverpool Hope University

I have an unbreakable bond with Liverpool Hope University in Liverpool. I desperately tried to finish my MA in English in vain!! I still think about it and regret. Well, this review has nothing to do with my MA, but, as I recently stumbled upon the website I knew I have to contribute my tuppence.
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I am a big fan of business branding built around the image of founder, or, CEO. Bill Gates and Sir Richard Branson are shining examples.

But it hasn’t been easy for even the most charismatic of CEOs and business founders to actually go and connect to their prospects and customers. Web branding didn’t exist. Blogs were’nt there. They couldn’t generate raves in forums and websites around the world. ( war-time propoganda has existed for centuries though!).

But it has changed with the advent of web 2.0. As my illustrationon the left depicts, that we are surrounded by certain layers of web. To convey your brand through these layers is the way forward. And logical.

Those who read Seth’s blog would know that this post is inspired by his latest post on personal branding . Read the rest of this entry »

The Matrix image

Do you have a brand ?, Or, Are you a brand ?

Let’s reiterate, is your business proposition unique? Do you provide a package that nobody else provides? or, do you sail in the same stream all your competitors are?
Tom Peters in his book BrandYou50, mentions (coins?) the phrase, cubicle slave anonymous (CSA), reffering to Dilbert cubicle workforce who are brandless and faceless entities. I have not read the whole book, only the review by Cody McKibben and I picked up this phrase.

If you remember the film, The Matrix, Neo was a typical CSA.With all his skills and talent he was still confined to his cubicle and a small crappy flat. But he ends up becoming ‘the one’. The process involves rigorous training and hammering by Morpheus who knows Neo is the one. Read the rest of this entry »